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A COLLECTIBLE CARD
for every participant




Each participant's performance in the LAB is turned into a unique video card showing their final score, styled like a collectible trading card.
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A signature design, unique to each runner: their card, their superpower.
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A keepsake made to be shared, collected, and compared among runners.
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A one-of-a-kind brand touchpoint that can't be replicated anywhere else.
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